{"id":2116,"date":"2025-05-15T17:11:44","date_gmt":"2025-05-15T20:11:44","guid":{"rendered":"https:\/\/perceptiva.tech\/a-creatio-acelera-a-parceria-orquestrada-entre-humanos-e-ia\/"},"modified":"2025-05-15T21:22:43","modified_gmt":"2025-05-16T00:22:43","slug":"a-creatio-acelera-a-parceria-orquestrada-entre-humanos-e-ia","status":"publish","type":"post","link":"https:\/\/perceptiva.tech\/pt-br\/a-creatio-acelera-a-parceria-orquestrada-entre-humanos-e-ia\/","title":{"rendered":"A Creatio acelera a parceria entre humanos e IA"},"content":{"rendered":"<p><em>Por Fernando SC Ferreira &#8211; Desenvolvimento de Neg\u00f3cios<\/em><\/p>\n<p>Os an\u00fancios da Creatio durante o <a href=\"https:\/\/www.creatio.com\/page\/no-code-days-florida-2025\" target=\"_blank\" rel=\"noopener\">evento No-Code Days<\/a> finalmente trazem a IA para mais perto de n\u00f3s. As solu\u00e7\u00f5es de IA t\u00eam sido h\u00e1 muito tempo segregadas por &#8220;tipos&#8221; distintos (Preditiva, Generativa e Agentes). A Creatio finalmente quebra esse padr\u00e3o ao oferecer uma experi\u00eancia de IA verdadeiramente integrada e nativa, na qual talentos humanos e digitais trabalham lado a lado por meio de uma interface conversacional.  <\/p>\n<p>Vendas e Marketing est\u00e3o no topo da lista de \u00e1reas que podem se beneficiar mais da IA em termos de produtividade (<a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/the-economic-potential-of-generative-ai-the-next-productivity-frontier\" target=\"_blank\" rel=\"noopener\">relat\u00f3rio McKinsey<\/a>). Isso, por sua vez, desafia o pr\u00f3prio conceito de &#8220;CRM&#8221; e ofertas SaaS tradicionais. A Creatio compreende totalmente o novo paradigma e se adianta em lan\u00e7ar uma plataforma que se torna central para a estrat\u00e9gia de neg\u00f3cios e a colabora\u00e7\u00e3o em equipe.  <\/p>\n<p>Dessa forma, a Creatio oferece uma nova vis\u00e3o para CRM, BPM e Desenvolvimento de Aplicativos, todos impulsionados por IA nativa (em vez de IA como um recurso &#8220;complementar&#8221;). Isso se aplica aos m\u00f3dulos de Vendas, Marketing e Servi\u00e7o e a m\u00faltiplos <a href=\"https:\/\/www.creatio.com\/industries\" target=\"_blank\" rel=\"noopener\">segmentos<\/a>. Ao confiar na IA, as equipes ficar\u00e3o livres para se concentrar em trabalhos estrat\u00e9gicos de alto valor, enquanto a produtividade aumentar\u00e1 automaticamente.  <\/p>\n<p>Como exemplo, vamos ver na pr\u00e1tica como Humanos e Agentes podem colaborar em <a href=\"https:\/\/www.creatio.com\/sales\" target=\"_blank\" rel=\"noopener\">\u201cVendas\u201d<\/a> (conforme apresentado pela equipe da Creatio):<\/p>\n<h2>Humanos<\/h2>\n<ul>\n<li>Constru\u00e7\u00e3o de relacionamento e confian\u00e7a<\/li>\n<li>Estrat\u00e9gias de neg\u00f3cios criativas<\/li>\n<li>Storytelling e articula\u00e7\u00e3o de valor<\/li>\n<li>Negocia\u00e7\u00f5es e fechamento<\/li>\n<li>Executar e comunicar<\/li>\n<\/ul>\n<h2>Agentes<\/h2>\n<ul>\n<li>Orquestra\u00e7\u00e3o de contatos e acompanhamento<\/li>\n<li>Entrada de dados e higiene do CRM<\/li>\n<li>Rastreamento de atividades e agendamento<\/li>\n<li>Pesquisa e intelig\u00eancia de contas<\/li>\n<li>Gera\u00e7\u00e3o de propostas e cota\u00e7\u00f5es<\/li>\n<\/ul>\n<h2>Da mesma forma, veja como a IA auxilia na &#8220;progress\u00e3o de oportunidades&#8221;<\/h2>\n<ul>\n<li>Identifica lacunas, riscos e sinais de compra<\/li>\n<li>Sugere estrat\u00e9gias e cria planos automaticamente<\/li>\n<li>Automatiza as atualiza\u00e7\u00f5es do CRM<\/li>\n<li>Auxilia na previs\u00e3o com insights de risco e pre\u00e7os<\/li>\n<\/ul>\n<p>Parece &#8220;bom demais para ser verdade&#8221;? Descubra por si mesmo <a href=\"https:\/\/www.creatio.com\/crm\" target=\"_blank\" rel=\"noopener\">aqui<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Fernando SC Ferreira &#8211; Desenvolvimento de Neg\u00f3cios Os an\u00fancios da Creatio durante o evento No-Code Days finalmente trazem a IA para mais perto de n\u00f3s. As solu\u00e7\u00f5es de IA  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":2113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[172,92,89,64,91,177],"class_list":["post-2116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-bpm-pt-br","tag-creatio-pt-br","tag-crm-pt-br","tag-inteligencia-artificial","tag-no-code-pt-br","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Creatio acelera a parceria entre humanos e IA - PERCEPTIVA Tech<\/title>\n<meta name=\"description\" content=\"A Creatio quebra o padr\u00e3o ao oferecer uma experi\u00eancia de IA verdadeiramente integrada e nativa, na qual talentos humanos e digitais trabalham lado a lado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/perceptiva.tech\/pt-br\/a-creatio-acelera-a-parceria-orquestrada-entre-humanos-e-ia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Creatio acelera a parceria entre humanos e IA - 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