Santiago Guerra Boschiero is a Software Developer and joined the PERCEPTIVA team in 2023. He’s an expert in APIs and backend development. Santiago is also passionate about basketball and has very interesting views on the relation between sports and work.

1. How do you see the relationship between sports and work?

Sports and work go hand in hand in many ways, especially in aspects like teamwork, dedication, and resilience. In basketball, communication and trust in teammates are key to success, just as in a work environment where effective collaboration is fundamental.

2. What specific characteristics of basketball apply to technology?

There are several characteristics of basketball that also apply to technology:

  • Agility and rapid decision-making: every play demands quick reactions and adaptation to constant changes, very similar to problem-solving in technology.
  • Planning and strategy: a team must analyze its opponents and design strategies, which resembles the planning and design of software or technological architectures.
  • Teamwork: each player has a specific role that contributes to collective success, likewise in a company, where collaboration between the different teams is key.
  • Resilience and adaptability: learning from mistakes and quickly adapting to new circumstances is essential to improve performance and innovation.

3. Are there examples of new technologies applied to performance?

There are different uses of new technologies applied to sports in general:

  • Data analysis: sensors on players allow measuring physical performance and adjusting training in a personalized way.
  • Artificial Intelligence and Machine Learning: algorithms are used to analyze game patterns and improve tactics.
  • Virtual Reality (VR) and Augmented Reality (AR): they help simulate plays and improve decision-making without the need for strenuous physical training.

4. What else fascinates you about technology and why PERCEPTIVA?

The most important aspect is that technology has a direct impact on all kinds of businesses. We use partner products ourselves internally to be familiar with all functionalities and as part of our work methodology. As such, we have achieved an efficient company workflow, one that involves full collaboration and participation. We have what it takes to continue growing in LATAM!